Thinking Through the Next Sale

Industrial manufacturers have the unique position of selling both to distributors and directly to end customers. The sales team must treat each of these relationships differently and be prepared to address the distinct needs, challenges, and goals of each of these customer groups.

The goal is always to provide the end customer with the best possible fit for their needs. A product that meets their goals (both immediate and long-term) and is gained with minimal effort on their part. To succeed, the sales team must look beyond the immediate request and rely on their experience and expertise to guide conversations and purchases in a way that builds trust and promotes true partnerships.

The most important thing in communication is hearing what isn't said.